Perfecto Mobile Expands Leadership with Two Key Hires

Leader in the mobile application quality space adds mobile industry veteran as chief marketing officer and former HP executive as senior vice president of products and corporate strategy

BOSTON, MAPerfecto Mobile, provider of the MobileCloud™ Platform and integrated mobile application quality suite, enhances its executive leadership team with the recent appointments of Christopher P. Willis as Chief Marketing Officer and Roi Carmel as Senior Vice President of Products and Corporate Strategy.

Perfecto Mobile has experienced triple digit growth over the past three years and recently raised $20 million in growth equity funding to accelerate cloud-based mobile application quality services. These two new hires will support the company’s rapidly expanding business and provide strategic direction for the next stage of the company’s growth. Willis has been setting the marketing direction for mobile applications and mobile application development platforms for nearly two decades and will be responsible for implementing processes to support scalability and developing an approach to a wider market presence.

Willis, a mobile industry veteran, joins Perfecto Mobile from Verivo Software where he served as the CMO. His primary focus will be on expanding awareness of the company while exponentially enhancing the volume and quality of sales leads.

Carmel, a former HP Software executive with more than 14 years of experience, brings extensive expertise in the enterprise software industry, spending most of his career in software quality, application lifecycle management (ALM) and end-to-end IT Management.  He joins Perfecto Mobile in the newly created position of Senior Vice President of Products and Corporate Strategy. In this capacity he is responsible for the company’s overall growth strategy, which encapsulates Perfecto Mobile’s market position, resource investments and go-to-market plans. In addition, Carmel runs product management, product marketing and the Perfecto Mobile Academy.

“This is a transformational time at Perfecto Mobile, and I could not be more pleased to welcome Christopher and Roi as we position the company to take advantage of new opportunities – particularly in providing enterprises with the tools needed to speed application delivery without sacrificing quality,” said Eran Yaniv, CEO and founder, Perfecto Mobile. “Today’s leadership team additions represent another critical milestone for Perfecto Mobile and extends the company’s upward momentum. It’s a priority for us to continue to bring on first-rate talent as we continue to grow and expand our services, solidifying our leadership position in a rapidly maturing and critical market.”

About Perfecto Mobile

Perfecto Mobile is transforming the way enterprise organizations go mobile, enabling them to develop, test, deploy and monitor their mobile applications and services and go-to-market with confidence.  Perfecto Mobile’s cloud-based MobileCloud™ Platform and end-to-end mobile quality product suite enables users to remotely access a large selection of real mobile devices connected to local cellular networks around the world and leverage them throughout the mobile application delivery lifecycle – from development, functional and performance testing to monitoring and support. The MobileCloud™ is available either in an enterprise private cloud or a sharable public cloud environment.

More than 1,000 customers, including the top Fortune 100/500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto Mobile to optimize mobile time-to-market, customer engagement, risk mitigation and costs and continuously serve their mobile users with confidence.

For more information on how Perfecto Mobile can help you confidently test, deploy and monitor your mobile applications, visit and follow us on Twitter: @PerfectoMobile.


Kristine Englert

Marketing Communications

[email protected]

1-339-927-7435 @perfectomobile

PAN Communications

Nikki Festa/Katelyn Campbell

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