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'Why Mobile Apps Fail' report shows organizations' users becoming part of their testing team after apps launch, creating a poor user experience
BOSTON, MA – Perfecto Mobile, the leader in mobile application quality, today announced a benchmark survey, “ Why Mobile Apps Fail.” The results, based on insights from nearly 900 respondents from a variety of industries including high tech, financial services and telecommunications, explored the top challenges faced by testers and end users, and how issues can be effectively addressed to minimize defects in mobile apps before they are launched.
According to the survey results, almost half of mobile application issues are identified by users, essentially making users the final QA step. The survey revealed that 44 percent of the defects are found by the user, 24 percent from direct feedback, and another 20 percent from public user reviews (e.g. in app stores). When asked to rank the types of issues most frequently encountered by mobile app users, user interface issues, performance, functionality and device compatibility were at the top of the list.
“Enterprises spend months investing, planning and building an app to coordinate with the company’s mobile strategy, and when it launches they want it to be successful and have the same quality experience across all mobile platforms for every unique user. Having users discover bugs and then abandon the app not only tarnishes the brand reputation, it diminishes the investment and value that went into building the app, and negatively impacts the business,” said Eran Yaniv, CEO, Perfecto Mobile. “Our survey explores exactly what challenges enterprises face in mobile testing and how to improve overall app quality.”
The survey identified the top three challenges in mobile testing: insufficient device coverage (63 percent); lack of reliable automation (48 percent); and, needing more coverage to execute test scenarios than time permits (47 percent). Survey respondents believed the most critical measures to reduce mobile app defects are more functional testing, more device/OS coverage and more performance testing.
To overcome these challenges and ensure a better user experience and improve overall app quality, Perfecto Mobile offers the following tips:
For more details about and to download the Perfecto Mobile 2014 Benchmark Survey, “Why Mobile Apps Fail,” please visit http://info.perfectomobile.com/report-why-apps-fail.html.
Perfecto Mobile is transforming the way enterprise organizations go mobile, enabling them to develop, test, deploy and monitor their mobile applications and services and go-to-market with confidence. Perfecto Mobile’s cloud-based MobileCloud™ Platform and end-to-end mobile app quality product suite enables users to remotely access a large selection of real mobile devices connected to local cellular networks around the world and leverage them throughout the mobile application delivery lifecycle – from development, functional and performance testing to monitoring and support. The MobileCloud™ is available either in an enterprise private cloud or a sharable public cloud environment.
More than 1000 customers, including the top Fortune 100/500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto Mobile to optimize mobile time-to-market, customer engagement, risk mitigation and costs and continuously serve their mobile users with confidence.
For more information on how Perfecto Mobile can help you confidently test, deploy and monitor your mobile apps, visit www.perfecto.io and follow us on Twitter: @PerfectoMobile.
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