Tide Saves £144,000 and 720 Days

Together with Perfecto, Tide is well on its way to achieving its long-term goals. 

Benefits of Using Perfecto:


6 code smells in 18000+ lines of Java code.


Decrease in UI regression test time by 89%.


Releasing 5-7 days sooner on average.

Challenge: Automated Testing That Scales With Demands

Two years after launching its mobile app, Tide faced challenges related to manual testing, including delayed time-to-market, quality issues, and more. The Tide team needed a testing solution that could perform and automate the following on real mobile devices: registering a new membership, logging into the web portal, activating a Tide card, recovering an existing membership, and more. After careful evaluation, Tide selected Perfecto to help them automate testing for better quality and faster time to market. 

Results: Better Quality & Faster Time to Market 

In just 6 months, the team went from a mundane, manual testing-driven strategy to a CI/CD pipeline with fully automated continuous testing. The shift boosted app quality and reduced smoke and regression test execution time. 

Tide is now releasing 5-7 days faster with single-digit app defects in production, delivering the organization a time savings of 720 days and a cost savings of £144,000 yearly. 

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