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A 37-point omni-channel checklist for the biggest day of the year.
Black Friday will be here before you know it. Expect another year with high volumes of digital shopping and high stakes for delivering exceptional shopping experiences.
This checklist offers an overview of the top processes your team should test to get your application ready. With this checklist, you can steer clear of outages, angry tweets, and thousands of dollars of lost potential revenue. Each section covers a different focus area, from payment processing to applying discounts and promo codes. Use it as a rough guide or follow each step as an itemized list.
Are items showing exactly as they should? Across the many device and browser iterations of your customers? Make sure the content associated with items, including SKUs, pricing, warranties, return policy, and other elements, is correct. The content should not only be correct but also consistent across platforms, including native mobile applications, mobile web applications, and traditional desktop browsers.
Price changes need to be consistent across digital channels.
Unsure if you are testing on the right devices & browsers? Use the Perfecto 2022 Test Coverage Guide to see what platforms you should be testing on. SEE Coverage Guide
Unsure if you are testing on the right devices & browsers? Use the Perfecto 2022 Test Coverage Guide to see what platforms you should be testing on.
SEE Coverage Guide
Ensuring this process runs smoothly is even more critical during Black Friday, when one wrong move can drive your potential customers to your competitors.
Adding an item on the phone (right) should sync in real-time with the iPad (left).
With high engagement from new and returning customers, Black Friday presents great opportunities for short-term gains and long-term customer retention. Creating or returning to an existing account is the first step to making that happen.
Automate end-to-end scenarios involving third-party sign-ins.
Related Content: How a Major e-Commerce Company Automates 50k Monthly Tests
The urgency to get the best discounts is at the heart of Black Friday. Giving seamless, easy-to-redeem discount codes on one of the most important e-commerce days of the year is a surefire way to knock Black Friday out of the park.
Test codes from previous campaigns to ensure they are no longer valid.
A clunky checkout process reduces trust and leads to abandoned carts. Make sure it is easy to enter addresses and contact information.
Switch frequently between native mobile and web view when executing automation for responsive web apps.
Many consumers are still minimizing in-person shopping experiences, so traffic is expected to be especially high on Black Friday. Test application speed, stability, and scalability while handling an increased workload. Stagger traffic even further by offering early access opportunities to customers.
Does your application respond well under varying network conditions?
Multiple platforms are involved throughout a customer’s buying journey. They may begin researching products using an iPad in the family room and then read reviews on their mobile device before finally making a purchase decision on their computer. No matter what device they are on, a customer should have a seamless transition from platform to platform.
A consistent UI across viewports improves user engagement and often leads to better sales conversions.
Need Access to Devices Now?Deliver a better Black Friday experience by accessing the devices and browsers you need — now — starting at $83.See Plans
Deliver a better Black Friday experience by accessing the devices and browsers you need — now — starting at $83.
Retailers must support multiple methods of payment (major credit cards and other systems like PayPal), which adds complexity to the ecosystem. Add the myriad of rules and regulations for international payments and this can quickly become a nightmare to test.
There's no such thing as "too easy" when it comes to your customer's purchase experience.
Newsletters, promo codes, flyers, account updates, and more are now a standard part of e-commerce experiences. Make sure your materials make it to customer inboxes.
Test your email links and ensure the right content is displayed.
If you have a global presence, there may be slight differences between countries. Organizations can hire a local team or have a centralized development shop that can reproduce all end-user conditions.
Features such as resetting geolocation will save you time and allow for centralized development & QA shops.
Be the master of your Black Friday experience by preparing with the right strategy and equipping your teams with the right tools.
Using Perfecto’s automated testing platform and mobile device cloud, you can create and execute your tests faster, on a greater scale, and with better test coverage.
Plus, don't miss the opportunity to take your Black Friday testing to the next level with Perfecto and BlazeMeter, the first combined solution on the market to run performance tests from a mobile user’s perspective.
With Perfecto and BlazeMeter, you can ensure a high mobile UX by testing both your mobile user experience and your backend under load in the cloud and scale up to two million virtual users. Simulate realistic mobile traffic patterns and test your app with greater confidence.
See how Perfecto and BlazeMeter can help your team get ready for Black Friday.
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Deliver a better Black Friday by accessing the devices and browsers you need — now — starting at $83. See Plans >>