Mobile UX design
June 10, 2020

How to Deliver the Ultimate Mobile UX

Mobile Application Testing

Mobile UX is important. Here, we break down what mobile UX is and how to deliver the ultimate mobile UX.

What Is Mobile User Experience (UX) Design?

Mobile UX design is designing for positive experiences on mobile devices, including mobile applications. Mobile UX is important, because users have high expectations for mobile apps.

Deliver the Ultimate Mobile UX: Best Practices

Here are some mobile UX best practices to consider.


Improve DevOps Maturity

Improving DevOps maturity can help you deliver the ultimate mobile UX. To deliver the best mobile UX, you need to release faster. So, as you improve activities like CI/CD, you can get releases out faster and with higher quality.

Having CI/CD pipelines that can support daily releases, for example, will help you deliver the ultimate experience to your mobile users.

Automation is key to achieving this. To succeed with automation, you’ll need tools, training, and strategy.

Leverage Test Automation

Test automation will help you deliver the ultimate mobile UX.

Test automation has advanced over the past few years. But the average success rate is around 50%. That’s because teams face challenges, including:

  • Higher costs to develop and maintain.
  • Longer execution time.
  • Greater possibility of false negatives.

It’s important to leverage test automation best practices to conquer these challenges. You’ll need to build up your automation. And you’ll need to integrate testing in your development process, so it isn’t done separately.

Consider the test pyramid as you leverage automation. For instance, unit tests are a great starting point for test automation.

A visualization of a test pyramid for mobile testing.

On a recent webinar, we asked two experts on a recent webinar about how their teams have approached testing. Here’s what they had to say.

“Our focus is really on the API layer testing. There are a huge amounts of API calls that we have to deal with, and a complex variety of customer types, and policy types, and product types. We do have automation tools in there and that's the area we focus on. There will still always be a need for some manual testing there because of the complexities that we have.”

— Chris Thompson, Global Head of Mobile at Aviva


“For us, the testing pyramid includes a bit more steps. We've gone and defined even a few extra things. The thing is, what's the weight of each one? And I know some companies, they invest heavily on UI testing. We don't invest heavily in UI testing. On the contrary, we're investing heavily on unit testing.”

— Giorgios Ampavis, Director of Client Engineering at Tide

Adopt BDD

Adopting business driven development (BDD) can help your team solve challenges and deliver a better mobile UX.

BDD can facilitate a shared responsibility around quality. It gets engineers and testers on the same page. This improves quality, which is critical for improving the experience of the users.

Increase Test Coverage

There are so many versions of mobile operating systems, devices, and browsers. And new ones are released all the time. Plus, foldable phones are on the horizon and new features are coming in Android 11. You’ll need to ensure proper text coverage across these in order to deliver a better mobile UX across all of these devices.

Using a mix of real devices, emulators, and simulators in a test lab can help you ensure coverage.

Get guidance with the test coverage index >>


Innovation is important for delivering the ultimate mobile UX. But some mobile apps aren’t innovating like they used to. Most release notes for mobile apps over the past year focus on bug fixes or performance enhancements — not innovative features.

Those who can innovate will be able to stand out and innovate in the market.

For instance, we also asked Chris Thompson at Aviva and Giorgios Ampavis at Tide about how their teams have innovated. Thompson spoke about launching new tools to allow customers to get updates and information policies — as well as how the world and COVID-19 is affecting them. And Ampavis spoke about innovation being essential for survival.

Prepare for Future Trends

There are unprecedented demands on mobile and web teams to respond to changing patterns of customer demand. But many are also looking longer-term — to the impact of the rollout of 5G and the increasing connectedness of our world, smart cities, smart devices, and big data.

It’s important to try and anticipate what customers are going to be looking for in terms of mobile UX as new technology rolls out.

For instance, 5G will allow us to do things which are much more graphically intense and processing intense as well. Whether that's through AI or through assisted reality and virtual reality, the interface will change as well. This will have a massive impact on how we test for those things.

Ensure High Mobile UX With Perfecto

To deliver the ultimate mobile UX, you need to follow the best practices. And with Perfecto, you can.

Perfecto helps you:

  • Improve DevOps maturity.
  • Leverage test automation.
  • Adopt BDD.
  • Increase test coverage.
  • Innovate.
  • Prepare for future trends.

That’s because Perfecto provides the ultimate platform for mobile testing (and beyond). You’ll be able to leverage test automation and improve test coverage by utilizing our mobile device cloud. This frees up time so your team can innovate and accelerates testing, so you can release faster.

See for yourself how Perfecto can help your team ensure a high mobile UX. Get started with a free 14-day trial of Perfecto.

Improve Mobile UX With Perfecto


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