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The Mobile Test Coverage Index reveals variations between UK and other European testing strategies for mobile app quality
LONDON, UK - Perfecto Mobile, has released unique research to help UK app developers, product managers, testers and marketers stay ahead of the ever-changing mobile market. As digital engagement continues to be the primary way brands reach customers, it's too risky to simply "assume" that apps and websites will work on the wide range of devices used by consumers. True app quality and business success require strategic planning and testing. The latest Mobile Test Coverage Index contains device coverage and usage data exclusively for Germany and the UK. It gives recommendations for testing apps on the correct mix of devices, operating systems, hardware and screen sizes to assure sufficient coverage in a fast-moving digital market where users freely express opinions via app store reviews and social media. The report answers the challenging question of which devices and operating systems need to be incorporated into testing strategies to meet and exceed market demands. It provides an index for reaching 30%, 50% and 80% test coverage in Germany and the UK, as well as the U.S., France, Italy, and Spain. The index is calculated from a wide range of public, private and proprietary data from Perfecto Mobile, including more than 4,000 device profiles and over 360,000 Perfecto Mobile user profiles. The index provides a benchmark to determine the appropriate level of mobile market coverage that organizations should target to support their digital engagement goals.
Because device and operating system adoption vary by geography, high-quality digital engagement requires testing based on regionalised data. By doing a detailed analysis of the UK market for the first time, the Mobile Test Index ensures testing and development strategies for unique local market dynamics; for example:
"It is critical that chief digital officers and their teams align app testing and quality assurance strategies with real life customer experiences," said Roi Carmel, Senior Vice President of Products and Strategy, Perfecto Mobile. "Having industry benchmarks grounded in current data helps enterprises assure the quality of digital engagement. This absolutely depends on an app working flawlessly for users on the device, form factor and environment they use."He added: "While there's some consistency with the UK and U.S. markets, it's striking how the devices and operating systems to test on vary significantly between markets. The index helps mitigate the risks of developing apps and services for individual markets, and it will be interesting to see how these variations evolve with future releases of our report."
For more information and to download the index, check out test coverage index here.
Perfecto Mobile, the world’s leader in mobile app quality, provides a hybrid cloud-based Continuous Quality Lab that enables mobile app development and testing teams to deliver better apps faster. The Continuous Quality Lab supports testing processes earlier and more often in the development cycle, giving way to faster feedback and improved time to market. Users can access an exhaustive selection of real mobile devices connected to live networks around the world and leverage them for testing and monitoring throughout the mobile application development lifecycle – from development, functional and performance testing to monitoring and support. More than 1,500 customers, including 50% of the Fortune 500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto Mobile to deliver optimal mobile app functionality and end user experiences, ensuring their brand’s reputation, establishing loyal customers, and continually attracting new users. For more information about Perfecto Mobile visit www.perfecto.io or follow us on Twitter at @PerfectoMobile.
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